Real Research. Real Impact.
From political campaigns to product launches, these case studies show how research can uncover what your audience really needs, what’s holding them back, and how to move them to action. This is what happens when strategy starts with evidence.
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How Audience Trust Research Shaped the Launch of a Civic Tech Platform
Discover how strategic audience research helped a civic tech platform shape its launch around trust-building signals. By uncovering how different user segments define and interpret credibility, this project informed product positioning, onboarding, and messaging. Ideal for platforms navigating political polarization or misinformation concerns.
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How UX Research Increased User Retention in a B2B SaaS Product
A growing SaaS platform turned to UX research to understand why new users weren’t sticking around. This project mapped user drop-off points and clarified which design and messaging changes could improve onboarding and retention. Essential reading for product teams seeking actionable insights from real users.
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How Long-Term Political Data Helped a Consulting Firm Rethink Strategy
Using over 40 years of election data, this project explored how Donald Trump’s presence has shaped voter turnout, party performance, and political alignment. The insights helped a consulting firm refine their strategic guidance to clients working in campaign strategy, coalition building, and messaging. A powerful example of how historical data can inform forward-looking political decisions.
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How a Climate Group Used Election Mapping and Candidate Insights to Shape a Bipartisan Investment Strategy
This project combined national voting trends, demographic analysis, and direct candidate interviews to help a climate-focused group create a bipartisan targeting and investment strategy. The result was a district-by-district roadmap that identified where climate-aligned candidates could win and how to support them effectively. A powerful example of using research to create campaign strategy at scale and to guide long-term political influence beyond party lines.
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How Strategic Product Testing Improved R&D for a Haircare Brand
Learn how a leading haircare brand revamped its product testing approach to evaluate a new product better. By introducing a multi-phase testing process and richer consumer insight tools, the brand aligned R&D with real customer expectations. A strong example of data-driven product development in beauty.
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Using Audience Segmentation to Relaunch a Wellness Brand
This wellness brand used survey-based research and persona segmentation to reframe its marketing strategy. Insights helped identify key motivations, content preferences, and price sensitivity. A must-read for any wellness business.