Research with Real World Impact
From political campaigns to product launches, these case studies show how research can uncover what your audience really needs, what’s holding them back, and how to move them to action. This is what happens when strategy starts with evidence.
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Two Audiences, Two Messages: Launch Research for a News Platform
A civic tech company preparing to launch a platform built to counter misinformation needed to know who would adopt it first and why. A weighted survey of 385 target users and twenty in-depth product sessions revealed two distinct audience types with different reasons to trust, and head-to-head message testing showed each one responding to a different message. The client launched with two tailored appeals instead of one generic pitch.
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How UX Research Increased User Retention in a B2B SaaS Product
A growing SaaS platform turned to UX research to understand why new users weren’t sticking around. This project mapped user drop-off points and clarified which design and messaging changes could improve onboarding and retention. Essential reading for product teams seeking actionable insights from real users.
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Four Decades of Election Data on Why the Old Voter Assumptions Fail
A political consulting firm asked whether the assumptions behind its advice still held. We built a dataset spanning more than forty years of federal elections from a dozen public sources and found the old patterns breaking down: turnout that surged against a candidate more than for him, endorsement win rates that owed more to incumbency than influence, and voting blocs that no longer moved as blocs. The analysis became the firm's framework for advising campaigns in a realigning electorate.
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Where to Spend and Where to Skip: A National Map of Winnable Races
A climate organization needed to decide which Congressional races deserved its money. We scored all 435 House districts on a decade of election results and demographic change, rated every primary candidate's actual climate commitment, and delivered tiered funding priorities that included the races not worth a dollar. One finding shaped the whole strategy: of the candidates publicly claiming climate commitment, fewer than one in five held up under scrutiny.
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How Strategic Product Testing Improved R&D for a Haircare Brand
Learn how a leading haircare brand revamped its product testing approach to evaluate a new product better. By introducing a multi-phase testing process and richer consumer insight tools, the brand aligned R&D with real customer expectations. A strong example of data-driven product development in beauty.
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Using Audience Segmentation to Relaunch a Wellness Brand
This wellness brand used survey-based research and persona segmentation to reframe its marketing strategy. Insights helped identify key motivations, content preferences, and price sensitivity. A must-read for any wellness business.