Research that cuts through the noise. Strategy that moves people.

At Rachel Gregory Consulting, we don’t just hand you data—we give you direction. We design and run custom research that helps you grow smarter, target better, and stay in tune with the people you’re trying to reach.

Our work lives in three pillars:

  • Growth research to uncover new opportunities and validate what’s next.

  • Targeting and messaging clarity to sharpen who you’re speaking to and how.

  • Vibe checks to assess brand health and public opinion before you spend big or scale fast.

Whether you’re launching something new, fixing what’s not working, or making sure your positioning still resonates, we’ll get you the answers that matter—without the fluff, the jargon, or the 80-slide decks.

Led by Rachel Gregory, a strategist with a sharp eye for audience behavior and a bias toward clarity, our work is built for teams who want to move fast and make smart, confident decisions

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Values-led Research

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At Rachel Gregory Consulting, we believe research should be rigorous, ethical, and actionable. We are committed to:

  • Accuracy and depth. We go beyond surface-level surveys to understand the psychology and behaviors behind decisions. We acknowledge the complexity of humans and the corresponding accuracy and depth deserved in study and analysis.

  • Unbiased insights. Data should tell the real story, not just confirm what you want to hear. Research allows us to challenge assumptions and find real answers to our burning questions.

  • Ethical research practices. We prioritize privacy, compliance, and research integrity, upholding IRB and GDPR standards.

  • Diverse, equitable, and inclusive research approaches. We recognize that research methodologies can introduce bias when they fail to account for inclusive best practices. That’s why we prioritize scientifically rigorous approaches that ensure representation across gender, race, ethnicity, age, and other identity factors that shape human experiences to generate insights that truly reflect diverse perspectives and lead to more meaningful, actionable results.

  • Real-world impact. Research is only valuable when it leads to change. We know that providing strategy and actionable roadmaps that organizations can begin implementing on day one is the best way to create that change. We help our clients apply insights to create more effective products, campaigns, growth, and marketing strategies

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A Note from Founder, Rachel Gregory, Ph.D.

Throughout over a decade of experience in both academic and industry research, I saw a critical gap between methodological rigor and real-world impact. Research firms and campaigns often relied on unreliable data and surface-level analytics to inform decisions worth millions, while academic research, despite its methodological strength, remained inaccessible and impractical for businesses, policymakers, and political organizations. Recognizing these limitations, I implemented methodological systems to enhance data accuracy in research firms while translating complex behavioral insights into actionable strategies for clients. In 2023, I founded Rachel Gregory Consulting to bridge this gap, delivering research that is both methodologically sound and actionable, ensuring organizations have the data they need to make informed, high-stakes decisions.